Jorge Herrera Cruz

Jorge Herrera Cruz is the CEO and co-founder of VeryMuch.ai, a consultancy specializing in AI agents for B2B sales and marketing teams. With over a decade of experience in consultative sales and technology, Jorge leads VeryMuch's strategic vision, client relationships, and product development.

Jorge has built and led sales teams in Mexico, Spain, and the United States. His experience includes participation in SaaStr, the world's premier B2B SaaS event, where he has learned and shared growth methodologies with founders worldwide. He firmly believes that AI agents are the greatest competitive differentiator for mid-market Hispanic companies over the next five years.